Insight - Fall 2020

Fall 2020 | 15 What’s Pointy? Pointy helps shoppers find the products they need in your physical store. It connects to your point-of-sale (POS) system and automatically adds your in- store inventory to your Business Profile and to a Pointy Page for your store. Benefits include: y Pointy Page: An online product catalog that shows shoppers up- to-date product information for your store, along with your contact details and opening hours. y See What’s In Store: The products from your Pointy Page are automatically listed on your Business Profile on Google. Customers will see your products when they search for your store on Google. y Local Inventory Ads: Run image- based ads for all of the products listed on your Business Profile on Google in two clicks. Set your budget and location to attract nearby shoppers searching on Google for products you stock. y Local Surfaces Across Google: When you link Pointy and Google My Business ™ , your items will automatically appear on local surfaces across Google. This means your in-store products can appear in unpaid (non-ad) product results across Google surfaces, including Search, Images, Shopping, Maps, and Lens. y Retailer Dashboard: Get easy-to- understand reports that include your most popular products and the searches people made to find your store. y In-house Support Team: Customer Support and Success Teams are available by phone and email to help you get the most out of Pointy. 1 Facing COVID-19 and hoping to limit unnecessary trips, shoppers often check online to see if the product(s) they need is in stock before leaving their house. That’s where Pointy can help make a difference in your pharmacy. It’s all about reaching outside of your current customer base and bringing in new customers. Simple and Seamless Integration With seamless integration to QS/1’s POS, this process is very simple and will not only get your items online, but the Retailer Dashboard can show you which items are most popular, paid vs. organic performance, or the searches shoppers initiate to find your pharmacy. Pointy does not change your current workflow; it’s there to help with business development, onboarding support, technical support, and marketing. Signing up with Pointy can be done from within your QS/1 POS application. Starting in Service Pack 34, you will be able to click a link within the system, and QS/1 will take you through all the sign- up questions before submitting information to Pointy. After you download the Pointy app, you will receive a call from Pointy explaining how to get started, add an image, link descriptions, etc. A Strategic Partner Who Understands Pointy is established in 22,000 locations, and QS/1 is one of the few partners to offer this service in the pharmacy industry. Remember, 3 out of 4 people who perform an online search plan to visit the physical location within 24 hours. So, take advantage of the new normal and use this time to expand your business online. Source: 1 What is Pointy from Google. Google My Business Help. N.d. Web. Accessed 10/1 3/20. https://support.google.com/business/